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Most people get frustrated because they take massive action but end up with minimal results.

Or even if they do get results, it’s only temporary and they end up back where they started.

Picture this.

You’re stepping on a weighing scale and you aren’t happy with your weight.

You feel like you’re a little bit on the heavy side, so you decide to take action and go on a diet.

• You cut down on the food you eat

• You put a lot of effort in exercising

• You ignore the cravings that you have and opt for other alternatives

A couple of months go by and guess what? You lose the weight.

You’re happy that you hit your goal and that you can be less restrictive with what you eat.

A few months go by and you’re frustrated again when your weight is back to where it was before you went on a diet.

And then the cycle continues.

Most people operate this way.

Like a yo-yo, they go up and down — good results, then bad results.

This can happen in different areas in your life.

From your weight.

To your work performance.

To your level of monthly income.

This yo-yoing happens because action isn’t what you need to focus on to create permanent change.

You instead need to focus on changing your self-image or your identity which then will influence the actions you take.

Your Identity and Your Subconscious Mind

About 95% of your actions, decisions, and behaviors on a daily basis are directed by your subconscious mind.

(I wrote more about this in a previous letter on Forming Empowering Beliefs About Yourself.)

Your self-image (or your identity) is in your subconscious mind.

Which means that both your subconscious mind and your self-image have a huge influence on the results you’re getting.

Here’s an idea to help you digest that better:

Think of a thermostat. A device that lets you measure the temperature in a room and also automatically adjusts the air conditioner to maintain a set temperature.

If you set the temperature on the thermostat to 18°C and the room’s temperature is at 25°C, what happens?

The air conditioner will automatically blow out more cold air until the room temperature reaches 18°C.

If the room’s temperature is at 15°C, the air conditioner will automatically stop blowing out cold air until the room temperature rises to 18°C.

Your subconscious mind is like a thermostat.

Once you have given it a “set temperature” through a belief, self-image, or idea, guess what happens?

It will direct your actions, decisions, and behavior so that it aligns to what has been set.

Your self-image controls your life.

It’s that powerful.

If you aren’t happy with your results, you have to change the image you have of yourself.

Work on Your Self-Image, Not on the Actions

Actions become easier when it’s in alignment with your self-image.

If you’re acting in opposition to your self-image, you’ll need to use a lot of willpower and you may even experience cognitive dissonance.

(I talked more about this in a previous letter on How to Change Your Life Completely.)

Willpower is limited.

If you act in alignment with your self-image, action becomes resistance-free.

The problem is, if your self-image is not in alignment with your goal or desired outcome, the resistance-free actions you take won’t bring you to your goal.

So work on aligning your self-image and beliefs to your goal.

You must begin with the end in mind.

Ask yourself: If I were to imagine myself having already achieved my goal…

• What would life look like?

• How would I feel?

• What type of person did I need to become to achieve this goal?

• What did I need to believe about myself?

• What’s different about me?

Once you have clarity on the answers to these questions, you can start to work on embodying the state of being of your future successful self in the present.

And you might think… “Zach, isn’t the idea of me as that successful version just fantasy?”

Yes. And everything starts in fantasy. In the imagination.

From the buildings you see, to the phone in your hand. All of these started as fantasy.

Even the idea of humans being able to fly started as a fantasy.

Now, it’s reality.

So who’s to say that the fantastic idea of a successful version of you cannot become a reality?

You just need to persist in becoming that which you imagine, and eventually your subconscious mind will accept it as fact.

So instead of directing your effort and energy in taking massive action, direct your effort and energy into becoming the type of person that can take the actions effortlessly.

Let your subconscious mind work with you rather than against you.

How to Wire Your Mind for Success

There are 2 ways that a conscious thought becomes a subconscious idea:

1. Repetition of thoughts or ideas

2. Experiencing a single event with enough emotional impact

In Psychology this is a process called conditioning which operates on the principle that our subconscious beliefs can be influenced and changed through repeated experiences or significant emotional events.

Repeat an idea enough times in your conscious mind, and that idea will eventually be implanted in your subconscious mind.

This is why affirmations can be so powerful especially if backed up with evidence called confirmations.

If you experience something with enough emotional impact even just once, it will also be implanted in your subconscious mind.

Experience something with enough pain and it becomes traumatic.

Experience something with enough positive energy and it can shape your passions and motivations.

So, to wire your mind for success all you need to do is this:

Repeat a thought or idea related to you being successful enough times while gathering enough evidence of it through actions or results.

30 Day Challenge:

To help you wire your mind for success, commit to this 30 day challenge.

1. Come up with an affirmation that relates to you already reaching the success that you’re aiming for.

2. Repeat it aloud 2x a day, once before bed and once as you wake up in the morning.

Start your affirmation with these words: “I am so happy and grateful now that…”

Here are some examples:

• “I am so happy and grateful now that I am receiving large amounts of money in increasing quantities through multiple sources on a continuous basis.”

• “I am so happy and grateful now that I am experiencing greater and greater amounts of career/business success.”

• “I am so happy and grateful now that I am weighing in at __ lbs and am filled with vibrant energy.

Come up with your own, or you can use one of these examples.

In Conclusion

Most people are extras in their own lives because they aren’t aware of these ideas.

But everyone actually has the power to be directors of their lives.

You are the director of your life.

Use your subconscious mind as a way to create the life that you want.

Always remember, that you deserve that.

All the love,
All the power,

— Zach Mar

P.S. Whenever you are ready, there are 3 ways that I can be of help to you:

1. Book a free kick-off conversation for one-on-one coaching here if you are a financial advisor — I’ll help you double your case size using identity shifting.

2. Follow me on Instagram here if you want a source of bite-sized ideas and content that can help you become a high-achiever.

3. Download my goal setting guide here if you are wanting to create clarity on your desired outcomes (Free until 100 downloads — and then I convert it to a paid resource).

P.P.S. If you are from the Philippines and are looking for a personal mastery workshop to help you experience growth and transformation, check out Discovery by I Am Plus Coaching and Training Systems. It’s where my journey of self evolution personally got fast-tracked.